It’s not a survey!? Experiences with the development of a community website for qualitative tourism research

Abstract

This auto-ethnographic research working paper provides an insight into the researcher's experiences and challenges in exploring the use of a community website for qualitative empirical material collection of tourists' perceptions. Main challenges experienced refer to a) recruiting participants and promoting the project online, b) developing a community website and exploring it's use for qualitative material collection, c) the tension of being the researcher and a community member, and d) finding the right balance between research and website tasks.