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  • Seeking (and not seeking) to leverage mega-sport events in non-host destinations: The case of Shanghai and the Beijing Olympics

    Author(s)
    Beesley, Lisa
    Chalip, Laurence
    Griffith University Author(s)
    Beesley, Lisa
    Year published
    2011
    Metadata
    Show full item record
    Abstract
    It has been argued that event benefits can be optimised if strategic planning and implementation are employed to leverage the opportunities that events enable. Research has demonstrated that events are not typically leveraged, but leveraging can enhance their effect. Leveraging can enable benefits for non-host cities, as well as host destinations. This study examines failed efforts to transfer knowledge about non-host city leverage of the Olympic Games from Australia to Shanghai. It is shown that social, cultural, and political conditions in China and Shanghai made the Australian knowledge incompatible with local systems, ...
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    It has been argued that event benefits can be optimised if strategic planning and implementation are employed to leverage the opportunities that events enable. Research has demonstrated that events are not typically leveraged, but leveraging can enhance their effect. Leveraging can enable benefits for non-host cities, as well as host destinations. This study examines failed efforts to transfer knowledge about non-host city leverage of the Olympic Games from Australia to Shanghai. It is shown that social, cultural, and political conditions in China and Shanghai made the Australian knowledge incompatible with local systems, values, and tourism development vision. It is suggested that in order to be transferable, knowledge must first be localised. That, in turn, requires that efforts to transfer knowledge across cultural and political borders should be undertaken iteratively, and should consequently begin earlier than is typically the case.
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    Journal Title
    Journal of Sport & Tourism
    Volume
    16
    Issue
    4
    DOI
    https://doi.org/10.1080/14775085.2011.635016
    Subject
    Impacts of Tourism
    Commerce, Management, Tourism and Services
    Publication URI
    http://hdl.handle.net/10072/44224
    Collection
    • Journal articles

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