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  • Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

    Author(s)
    N. Nasution, Hanny
    T. Mavondo, Felix
    Matanda, Margaret Jekanyika
    Ndubisi, Nelson Oly
    Griffith University Author(s)
    Ndubisi, Nelson Oly OO.
    Year published
    2011
    Metadata
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    Abstract
    This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and mediumsize hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and ...
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    This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and mediumsize hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and customer value. The results further suggest that interaction of entrepreneurship and integrated market orientation as well as human resource practices has significant impact on customer value and innovation respectively. Theoretical and practical implications of the study are discussed.
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    Journal Title
    Industrial Marketing Management
    Volume
    40
    Issue
    3
    DOI
    https://doi.org/10.1016/j.indmarman.2010.08.002
    Subject
    Business and Management not elsewhere classified
    Business and Management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/44403
    Collection
    • Journal articles

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