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dc.contributor.authorN. Nasution, Hanny
dc.contributor.authorT. Mavondo, Felix
dc.contributor.authorMatanda, Margaret Jekanyika
dc.contributor.authorNdubisi, Nelson Oly
dc.date.accessioned2017-05-03T12:28:17Z
dc.date.available2017-05-03T12:28:17Z
dc.date.issued2011
dc.date.modified2012-05-23T22:20:26Z
dc.identifier.issn00198501
dc.identifier.doi10.1016/j.indmarman.2010.08.002
dc.identifier.urihttp://hdl.handle.net/10072/44403
dc.description.abstractThis paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and mediumsize hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and customer value. The results further suggest that interaction of entrepreneurship and integrated market orientation as well as human resource practices has significant impact on customer value and innovation respectively. Theoretical and practical implications of the study are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom336
dc.relation.ispartofpageto345
dc.relation.ispartofissue3
dc.relation.ispartofjournalIndustrial Marketing Management
dc.relation.ispartofvolume40
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150399
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.titleEntrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorNdubisi, Nelson Oly OO.


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