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  • Managerial Perceptions of Information Technology and their Impact from a Transaction Cost Perspective

    Author(s)
    Chathoth, Prakash
    Law, Rob
    Griffith University Author(s)
    Chathoth, Prakash
    Year published
    2011
    Metadata
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    Abstract
    This article addresses the questions of how hotel managers perceive the impact of information technology (IT) on hotel service operations, particularly transaction costs, and whether its impact on these costs affects the decision-making framework. A multiple case study approach using a two-stage interview process was adopted. This comprised a closed, fixed-response questionnaire administered to a group of managers followed by a standardized, open-ended interview intended to capture both objective and subjective views. Although the managers objectively identified a positive impact for IT, their subjective views indicated ...
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    This article addresses the questions of how hotel managers perceive the impact of information technology (IT) on hotel service operations, particularly transaction costs, and whether its impact on these costs affects the decision-making framework. A multiple case study approach using a two-stage interview process was adopted. This comprised a closed, fixed-response questionnaire administered to a group of managers followed by a standardized, open-ended interview intended to capture both objective and subjective views. Although the managers objectively identified a positive impact for IT, their subjective views indicated that this impact is only superficial. This gap points to the existence of bounded rationality in managerial decision making about state-of-the-art IT systems.
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    Journal Title
    Journal of Travel & Tourism Marketing
    Volume
    28
    Issue
    8
    DOI
    https://doi.org/10.1080/10548408.2011.623034
    Subject
    Hospitality Management
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/44695
    Collection
    • Journal articles

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