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dc.contributor.authorFunk, Daniel
dc.contributor.authorBeaton, Anthony
dc.contributor.authorAlexandris, Kostas
dc.date.accessioned2017-05-03T11:59:19Z
dc.date.available2017-05-03T11:59:19Z
dc.date.issued2012
dc.date.modified2014-08-28T05:07:25Z
dc.identifier.issn14413523
dc.identifier.doi10.1016/j.smr.2011.11.001
dc.identifier.urihttp://hdl.handle.net/10072/44734
dc.description.abstractThe vast majority of research on sport consumers fails to utilize a theoretical understanding of motivation to examine behaviour. Self-Determination Theory was used to develop a new understanding of sport consumer motivation. Sport consumer motivation is conceptualized as representing autonomy and control orientations that energize a desire to engage in sport goal directed behaviour to acquire positive benefits. A multi-attribute survey instrument was designed to measure five motivational sub-types and administered to three samples of sport consumers, with the goal of testing for reliability and validity (N = 1222). Structural equation modelling analysis revealed that control orientation of sport motivation regulates desired benefits of socialization and diversion. In contrast, autonomy orientation of motivation regulates desired benefits of performance, esteem and excitement. Sport consumer motivation explained over 60% of the variance in game attendance, media usage, wearing team related clothing and purchasing team related merchandise. Results illustrate how sport consumer motivation represents intrinsically motivated behaviour that treats sport consumption activity as an end in itself as well as extrinsically motivated behaviour as the engagement in an activity is to obtain a separable instrumental outcome from the activity itself.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_US
dc.publisherElsevier Ltd
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom355
dc.relation.ispartofpageto367
dc.relation.ispartofissue3
dc.relation.ispartofjournalSport Management Review
dc.relation.ispartofvolume15
dc.rights.retentionY
dc.subject.fieldofresearchSport and Leisure Management
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150404
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleSport consumer motivation: Autonomy and control orientations that regulate fan behaviours
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorBeaton, Anthony A.
gro.griffith.authorFunk, Daniel C.


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