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dc.contributor.authorCherrier, Heleneen_US
dc.contributor.authorT. Mady, Tareken_US
dc.contributor.authorMady, Sarahen_US
dc.date.accessioned2017-05-03T15:47:48Z
dc.date.available2017-05-03T15:47:48Z
dc.date.issued2010en_US
dc.date.modified2012-05-02T22:33:26Z
dc.identifier.issn10496483en_US
dc.identifier.urihttp://hdl.handle.net/10072/44820
dc.description.abstractPositioned within the current debate on globalization, localization, or glocalization of consumer behavior, this paper considers the existence of a global consumer culture in a globalizing city such as Dubai and its impact on consumer behavior in terms of cognition (sentiment toward mar-keting), affect (materialism and vanity) and behavior (shopping styles). The analysis of three studies shows that increasing intercultural contacts within a globalizing city have the potential to even out consumers in terms of behavior and cognition but not in terms of affect.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.publisherIMDA Preessen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.uriHttp://journals.sfu.ca/je/index.php/euromarketing/issue/archiveen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom200en_US
dc.relation.ispartofpageto226en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalJournal of Euromarketingen_US
dc.relation.ispartofvolume19en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Theoryen_US
dc.subject.fieldofresearchcode150506en_US
dc.titleGlobal or Glocalized Consumers? An Analysis of Consumers Living in the Globalizing City of Dubaien_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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