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dc.contributor.convenorANZMAC
dc.contributor.authorNedergaard, Nicky
dc.contributor.authorGyrd-Jones, Richard
dc.contributor.editorANZMAC 2011
dc.date.accessioned2017-05-03T12:17:06Z
dc.date.available2017-05-03T12:17:06Z
dc.date.issued2011
dc.date.modified2012-08-19T21:26:26Z
dc.identifier.refurihttp://anzmac2011.com.au/
dc.identifier.urihttp://hdl.handle.net/10072/45273
dc.description.abstractIt is well understood that firms operating in highly dynamic and fluid markets need to possess strong dynamic capabilities of sensing (market trajectories), seizing (to capitalise on these trajectories), and transformation (in order to implement sustainable strategies). Less understood is how firms actually implement these capabilities. A conceptual model showing how managing concept design processes can help firms systematically apply dynamic capabilities and help bridge the gap between the market-oriented and resource-focused strategic perspectives is presented. By placing this model in a design-driven innovation perspective three theoretical propositions is derived explicating both the paper's implementation approach to dynamic capabilities as well as new ways of understanding these capabilities. Concluding remarks are made discussing both the paper's contribution to the strategic marketing literature and possible avenues for future research.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent275078 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeAustralia
dc.publisher.urihttps://anzmac.org/
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofconferencenameAustralian & New Zealand Marketing Academy Conference (ANZMAC) 2011
dc.relation.ispartofconferencetitleProceedings of the Australian and New Zealand Marketing Academy Conference November 2011, Perth WA
dc.relation.ispartofdatefrom2011-11-28
dc.relation.ispartofdateto2011-11-30
dc.relation.ispartoflocationPerth, Western Australia
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Theory
dc.subject.fieldofresearchcode150506
dc.titleImplementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© The Author(s) 2011. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
gro.date.issued2011
gro.hasfulltextFull Text
gro.griffith.authorGyrd-Jones, Richard


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    Contains papers delivered by Griffith authors at national and international conferences.

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