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  • Attributes Affecting the Level of Tourist Satisfaction with and Loyalty towards Theatrical Performance in China: Evidence from a Qualitative Study

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    Author(s)
    Song, Hanqun
    Cheung, Catherine
    Griffith University Author(s)
    Song, Hanqun
    Year published
    2010
    Metadata
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    Abstract
    This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service and tourist-related attributes. The findings on tourist loyalty reveal that 21 of the 31 respondents would not watch the same theatrical performance alone in the future; however, they would recommend it to others. The study concludes with a discussion ...
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    This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service and tourist-related attributes. The findings on tourist loyalty reveal that 21 of the 31 respondents would not watch the same theatrical performance alone in the future; however, they would recommend it to others. The study concludes with a discussion of the rich and insightful findings and their implications for tourism industry practitioners.
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    Journal Title
    International Journal of Tourism Research
    Volume
    12
    Issue
    6
    DOI
    https://doi.org/10.1002/jtr.782
    Copyright Statement
    © 2010 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: Attributes Affecting the Level of Tourist Satisfaction with and Loyalty towards Theatrical Performance in China: Evidence from a Qualitative Study, International Journal of Tourism Research, Vol. 12(6), 2010, pp. 665-679, which has been published in final form at http://dx.doi.org/10.1002/jtr.782.
    Subject
    Tourism Marketing
    Business and Management
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/45330
    Collection
    • Journal articles

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