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dc.contributor.authorMa, Emily
dc.contributor.authorQu, Hailin
dc.contributor.authorNjite, David
dc.date.accessioned2017-05-03T14:38:09Z
dc.date.available2017-05-03T14:38:09Z
dc.date.issued2011
dc.date.modified2012-05-31T22:00:38Z
dc.identifier.issn15378020
dc.identifier.doi10.1080/15378020.2011.594390
dc.identifier.urihttp://hdl.handle.net/10072/45335
dc.description.abstractThe purpose of this study was to provide empirical information necessary for filling some gaps in the extant literature on Chinese restaurant service quality in a U.S. setting. Using a case approach, the study investigated customers' perception toward the various service aspects of a Chinese restaurant in the United States. Applying the Importance-Performance Analysis technique, the study also identified the areas of services that require special attention. Several comparisons were made to identify the influence of different demographic characteristics on customers' service quality perceptions.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom290
dc.relation.ispartofpageto308
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of Foodservice Business Research
dc.relation.ispartofvolume14
dc.rights.retentionY
dc.subject.fieldofresearchFood and Hospitality Services
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150401
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleU.S. Customer Perceptions Toward Chinese Restaurant Service Quality: An Importance and Performance Approach
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorMa, Emily


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