Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence

Author

Roux, Dominique

Cherrier, Helene

Year published

2011

Metadata

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Journal Title

European Journal of Marketing

Volume

45

Issue

11/12

Publisher URI

http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=45&issue=11&articleid=1959153&show=html

Subject

Marketing Theory

Publication URI

http://hdl.handle.net/10072/45341

Collection

Journal articles