From Good to Great: Advancing ways of understanding, engaging and enhancing students learning and involvement in CSR
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This workshop is built around the findings of a survey undertaken in the UK and Australia that investigates corporate social responsibility (CSR) within University education. Focusing on the content and methods of delivery to engage stakeholders has relevance in content to both students and employees. Ongoing global disasters such as BP's oil spill in the Gulf of Mexico gives cause to gain insights into the engagement and effectiveness of CSR education in business faculties. The survey was undertaken to gain greater understanding into the perceptions of those involved in the development of CSR as a relevant field of study within university qualifications. By developing such understanding it is possible to achieve further support for the area and of equal importance contribute to CSR's future development.
25th Annual Conference of the British Academy of Management Conference 2011
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Business and Management not elsewhere classified