Show simple item record

dc.contributor.authorButcher, Kennethen_US
dc.contributor.editorDr Richard Teareen_US
dc.date.accessioned2017-05-03T13:10:40Z
dc.date.available2017-05-03T13:10:40Z
dc.date.issued2005en_US
dc.date.modified2009-09-25T04:42:12Z
dc.identifier.issn0959-6119en_US
dc.identifier.doi10.1108/09596110510582323en_AU
dc.identifier.urihttp://hdl.handle.net/10072/4546
dc.description.abstractPurpose - This study investigates how social influence variables will affect repurchase intentions differently depending on the number of prior visits made to the service. Specifically, the social influence variables of social regard and social comfort are compared with perceived core service quality to determine the greatest influence on repurchase intentions at four stages of customer experience with the service. Design/methodology/approach - A single, cross-sectional survey was conducted to gather data for this study. Customer data were drawn from nine small hospitality businesses operating in Queensland, Australia. Findings - A cross-sectional survey of 146 cafe respondents revealed that social regard is the greatest influence on repurchase intentions for the initial visits to the cafe, but after 11 visits only perceived core service quality is a significant predictor. Research limitations/implications - The cross-sectional design used in this study may not yield accurate associations between predictors and re-purchase behaviour. In addition, the sample was weighted toward females. Practical implications - The results suggest that, for customers in the early cafe encounter, feeling respected is especially important. Originality/value - This exploratory study sheds light on some of the predictor variables of re-purchase intentions.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishing Limiteden_US
dc.publisher.placeBradford, UKen_US
dc.publisher.urihttp://www.emeraldinsight.com/0959-6119.htmen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom125en_US
dc.relation.ispartofpageto135en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalInternational Journal of Contemporary Hospitality Managementen_US
dc.relation.ispartofvolume17en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350508en_US
dc.titleDifferential impact of social influence in the hospitality encounteren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record