Thought Leadership in Brand Management

Author

Merrilees, Bill

de Chernatony, L.

Year published

2011

Metadata

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Abstract

To advance branding research

Journal Title

Journal of Business Research

Issue

n/a

DOI

https://doi.org/10.1016/j.jbusres.2011.07.016

Subject

Marketing Management (incl. Strategy and Customer Relations)

Publication URI

http://hdl.handle.net/10072/45824

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