Thought Leadership in Brand Management
Author(s)
Jevons, Colin
Buil, Isabel
Merrilees, Bill
de Chernatony, L.
Griffith University Author(s)
Year published
2011
Metadata
Show full item recordAbstract
To advance branding researchTo advance branding research
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Journal Title
Journal of Business Research
Issue
n/a
Subject
Marketing Management (incl. Strategy and Customer Relations)
Business and Management
Marketing