Thought Leadership in Brand Management

Author(s)
Jevons, Colin
Buil, Isabel
Merrilees, Bill
de Chernatony, L.
Griffith University Author(s)
Year published
2011
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Abstract
To advance branding research
Journal Title
Journal of Business Research
Issue
n/a
DOI
Subject
Marketing Management (incl. Strategy and Customer Relations)
Business and Management
Marketing
Publication URI
Collection