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dc.contributor.authorJevons, Colinen_US
dc.contributor.authorBuil, Isabelen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorde Chernatony, L.en_US
dc.contributor.editorC. Jevons, I. Buil, B. Merrilees, L de Chernatonyen_US
dc.date.accessioned2017-04-24T11:13:43Z
dc.date.available2017-04-24T11:13:43Z
dc.date.issued2011en_US
dc.date.modified2012-07-12T23:08:28Z
dc.identifier.issn00198501en_US
dc.identifier.doi10.1016/j.jbusres.2011.07.016en_US
dc.identifier.urihttp://hdl.handle.net/10072/45824
dc.description.abstractTo advance branding researchen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.publisherElsevieren_US
dc.publisher.placeUSAen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto3en_US
dc.relation.ispartofedition2011en_US
dc.relation.ispartofissuen/aen_US
dc.relation.ispartofjournalJournal of Business Researchen_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleThought Leadership in Brand Managementen_US
dc.typeJournal articleen_US
dc.type.descriptionC2 - Non HERDC Eligibleen_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2011
gro.hasfulltextNo Full Text


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