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  • Status Consumption Among Malaysian Consumers: Exploring Its Relationships With Materialism and Attention-To-Social-Comparison-Information

    Author(s)
    Heaney, Joo-Gim
    E. Goldsmith, Ronald
    Wan Jusof, Wan Jamalish
    Griffith University Author(s)
    Heaney, Joo-Gim
    Year published
    2005
    Metadata
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    Abstract
    Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional ...
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    Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons.
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    Journal Title
    Journal of International Consumer Marketing
    Volume
    17
    Issue
    4
    Publisher URI
    http://www.informaworld.com/smpp/title~content=t792306871~db=all
    DOI
    https://doi.org/10.1300/J046v17n04_05
    Copyright Statement
    © 2005 Haworth Press. Please refer to the journal link for access to the definitive, published version.
    Subject
    Marketing
    Publication URI
    http://hdl.handle.net/10072/4585
    Collection
    • Journal articles

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