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dc.contributor.authorHachemi Aliouche, E.en_US
dc.contributor.authorA. Schlentrich, Udoen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorJoyce A. Youngen_US
dc.date.accessioned2017-05-03T12:00:31Z
dc.date.available2017-05-03T12:00:31Z
dc.date.issued2012en_US
dc.date.modified2012-07-13T05:17:48Z
dc.identifier.issn1046669Xen_US
dc.identifier.doi10.1080/1046669X.2012.635371en_US
dc.identifier.urihttp://hdl.handle.net/10072/45867
dc.description.abstractUsing an integrated model of international expansion, this study develops separate rankings of 143 potential target countries for United States-based and Australia-based franchise firms. Based on an assessment that takes into account market opportunity, market risks, and distance, the model ranks countries according to their opportunity=risk profiles. The results of the model suggest that Australian franchise firms assign an overwhelming importance to distance in their international expansion activities in actual practice, contradicting their claims that market opportunity is their paramount determinant of international expansion. These results confirm the lack of a strategic approach to international expansion by many franchise firms.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom77en_US
dc.relation.ispartofpageto97en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Marketing Channelsen_US
dc.relation.ispartofvolume19en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleInternationalization Modeling: A Comparative Analysis of American and Australian Franchise Firmsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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