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dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorFrazer, Lorelleen_US
dc.date.accessioned2017-04-24T08:59:23Z
dc.date.available2017-04-24T08:59:23Z
dc.date.issued2005en_US
dc.date.modified2007-03-19T21:44:02Z
dc.identifier.issn13215906en_US
dc.identifier.urihttp://hdl.handle.net/10072/4601
dc.description.abstractThe Australian franchising sector is expanding rapidly. This paper examines the nature of the sector's growth and whether such rapid expansion is necessarily positive for the sector. A comprehensive survey of the population of Australian business format franchisors was conducted in 2004 to examine trends in the sector and to assess the level of growth and maturity. The findings indicate that whilst rapid growth in the number of franchise systems and units has occurred, many systems remain small and may not be viable. Franchisors report difficulty in finding enough suitable franchisees to allow their systems to grow and appear to be resorting to alternative strategies, including mobile franchising, multiple unit and multiple concept franchising, as well as international expansion, in order to stimulate growth at the system level.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherQld University of Technology and Monash Universityen_US
dc.publisher.placeBrisbane and Caufield East, Australiaen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom31en_US
dc.relation.ispartofpageto45en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalSmall enterprise research: The journal of SEAANZen_US
dc.relation.ispartofvolume13en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleCurrent Status of Franchising in Australiaen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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