Situating leadership to develop CSR sustainable practices within an SME context
MetadataShow full item record
The role small to medium enterprises (SME) plays in both society and business is significant. While there has been interest in this area in terms of its role in corporate social responsibility (CSR) and sustainable business practices it is still a fertile area for investigation. Through previous research an SME with strong credentials in the practise of CSR and sustainability has been identified. Within the analysis of a qualitative case study based on this business a link between leadership and the successful uptake of CSR and sustainability was found. By exploring this link and the transformations that occurred in the business journey to sustainability it has been possible to model Hersey and Blanchard's situational leadership theory to the process. These findings provide a platform for further research on effective ways of both understanding and developing CSR and sustainable practice within the SME context.
BAM 2011 Conference Proceedings
Copyright 2011 British Academy of Management (BAM). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Small Business Management