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dc.contributor.authorRao, Sallyen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorJoshua Changen_US
dc.date.accessioned2017-04-24T08:59:23Z
dc.date.available2017-04-24T08:59:23Z
dc.date.issued2005en_US
dc.date.modified2007-03-19T21:43:28Z
dc.identifier.issn18321151en_US
dc.identifier.urihttp://hdl.handle.net/10072/4616
dc.description.abstractThe relevance and impact of the Internet on the business-to-business market is widely acknowledged. However, little academic attention has been paid to the adoption of Internet-based technology in the Australian franchising sector. Thus this paper addresses the problem: 'how and why Australian franchise organisations use Internet-based technologies in their franchise systems?' This research uses a two-stage research design to investigate the benefits and barriers associated iwth adopting Internet-based technologies in Australian franchise organisations. The findings will serve as the foundation for future empirical analyses. The findings reveal that adoption of Internet technologies is still in its infancy in Australian franchise systems with the major uses of franchisor websites being providing information to consumers and as a means of attracting potential franchisees. The current study contributes to the scant literature on the use of franchisor websites and their role in network behaviour. The positive views on the Internet expressed by franchisors indicate that increasing use of Internet-based technologies will occur in the future and guarantee further research in this emerging area.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCharles Sturt Universityen_US
dc.publisher.placehttp://www.csu.edu.au/faculty/commerce/jib/issues/issue02/iss02_rao.pdfen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto19en_US
dc.relation.ispartofjournalJournal of Internet Businessen_US
dc.relation.ispartofvolume2en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleThe use of Internet-based technologies in Australian franchise systems: A preliminary studyen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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