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dc.contributor.authorFrazer, Lorelle
dc.contributor.authorWinzar, Hume
dc.contributor.editorDr Arch Woodside, M. Laroche (Managing Editor)
dc.date.accessioned2017-05-03T12:01:46Z
dc.date.available2017-05-03T12:01:46Z
dc.date.issued2005
dc.identifier.issn01482963
dc.identifier.doi10.1016/j.jbusres.2004.08.001
dc.identifier.urihttp://hdl.handle.net/10072/4617
dc.description.abstractNumerous studies of franchisee failure have been conducted with mixed results reported due to methodological differences and the definition of failure used. There has been an emphasis in the literature on estimating and comparing the failure rates for these organisations. This paper acknowledges that franchisee failure is a concern but concentrates on the causes of failure. To do so, a definition of 'negative franchisee exits' is developed to overcome deficiencies in previous definitions of failure. The research is carried out in two stages. Firstly, franchisors and their ex-franchisees are interviewed. Then, the insights gained from the qualitative research are used to develop a model for the second stage of the research. Findings from a survey of franchisors indicate that franchise system size, level of franchisee investment and degree of conflict are related to the incidence of negative franchisee exits.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placewww.sciencedirect.com
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1534
dc.relation.ispartofpageto1542
dc.relation.ispartofeditionNovember
dc.relation.ispartofissue11
dc.relation.ispartofjournalJournal of Business Research
dc.relation.ispartofvolume58
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.titleExits and expectations: why disappointed franchisees leave
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2015-05-05T05:03:53Z
gro.hasfulltextNo Full Text
gro.griffith.authorWinzar, Hume F.
gro.griffith.authorFrazer, Lorelle


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