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dc.contributor.authorGe, Gloria
dc.contributor.authorZ. Ding, Daniel
dc.contributor.editorErdener Kaynak
dc.date.accessioned2017-05-03T14:15:37Z
dc.date.available2017-05-03T14:15:37Z
dc.date.issued2005
dc.date.modified2009-10-14T22:14:54Z
dc.identifier.issn08911762
dc.identifier.doi10.1300/J042v18n03_06
dc.identifier.urihttp://hdl.handle.net/10072/4618
dc.description.abstractIn this paper, we investigate the mediating effects of a firm's competitive strategy in the market orientation-performance relationship. Based on a sample of 371 manufacturing firms in China, evidence was found that the three dimensions of market orientation exert different effects on competitive strategy and performance. Among them, customer orientation has the strongest association with competitive strategy and market performance. This lends credence to a componentwise approach on the study of the relationship between market orientation and performance. The results of structural equation analyses indicate that the mediating effect of competitive strategy is mainly revealed in innovation strategy, the most vital factor in creating superior value for the company in the emerging market. Limitations of this study and implications for future studies are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherInternational Business Press
dc.publisher.placeUnited States
dc.publisher.urihttp://www.informaworld.com/smpp/title~content=t792304011~db=all
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom115
dc.relation.ispartofpageto142
dc.relation.ispartofissue3/4
dc.relation.ispartofjournalJournal of Global Marketing
dc.relation.ispartofvolume18
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.titleMarket orientation, competitive strategy and firm performance: An empirical study of Chinese firms
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of International Business and Asian Studies
gro.rights.copyright© 2005 Haworth Press. Please refer to the journal link for access to the definitive, published version.
gro.date.issued2005
gro.hasfulltextNo Full Text
gro.griffith.authorGe, Gloria


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