Colour and Dynamic Symmetry
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Investigations into the aesthetics of web page design have tended to focus on layout, ease of navigation and interface design. This paper explores the concept of dynamic symmetry as proposed by Jay Hambidge in the 1920's and applies it to two sets of web pages identified as "best' and "worst" designs. Although layout is explored the application of ratios in the use of colour is the main focus to show there are differing relationships between the two sets of web pages.
2011 Joint Conference of the 41st Annual National PCA-ACA and 32nd Annual SW/Texas PCA-ACA
Copyright 2011 SWTX PCA/ACA . The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Digital and Interaction Design