Colour and Dynamic Symmetry
Abstract
Investigations into the aesthetics of web page design have tended to focus on layout, ease of navigation and interface design. This paper explores the concept of dynamic symmetry as proposed by Jay Hambidge in the 1920's and applies it to two sets of web pages identified as "best' and "worst" designs. Although layout is explored the application of ratios in the use of colour is the main focus to show there are differing relationships between the two sets of web pages.
Conference Title
2011 Joint Conference of the 41st Annual National PCA-ACA and 32nd Annual SW/Texas PCA-ACA
Publisher URI
Copyright Statement
© 2011 SWTX PCA/ACA . The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Subject
Digital and Interaction Design