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dc.contributor.authorSong, Hanqun
dc.contributor.authorCheung, Catherine
dc.date.accessioned2017-05-03T16:04:30Z
dc.date.available2017-05-03T16:04:30Z
dc.date.issued2010
dc.date.modified2012-08-19T23:18:47Z
dc.identifier.issn10548408
dc.identifier.doi10.1080/10548408.2010.519675
dc.identifier.urihttp://hdl.handle.net/10072/46386
dc.description.abstractThis study, for the first time, attempts to explore the factors affecting tourist satisfaction with a theatrical performance, The Romance of the Song Dynasty in Hangzhou, China. Four factors are identified to have affected tourist satisfaction: "Performance," "Venue Environment," "Service," and "Stage Facilities." These theatrical performance factors are examined to assess the relative influence on tourist overall satisfaction. Tourists have the highest satisfaction with "Stage Facilities" among all factors; however, "Service" is the most influential predictor of tourist overall satisfaction. Tourist demographic and travel characteristics toward these four theatrical performance factors reveal several significant differences. Discussions and implications are provided to theater operators to improve tourist satisfaction with theatrical performance not only in Hangzhou, but also in the whole of China.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent267832 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom708
dc.relation.ispartofpageto722
dc.relation.ispartofissue7
dc.relation.ispartofjournalJournal of Travel & Tourism Marketing
dc.relation.ispartofvolume27
dc.rights.retentionY
dc.subject.fieldofresearchTourism Marketing
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150604
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleFactors affecting tourist satisfaction with theatrical performances: A case study of The Romance of the Song Dynasty in Hangzhou, China
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2010 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2010
gro.hasfulltextFull Text
gro.griffith.authorSong, Hanqun


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