Exploring the role of employees in the delivery of the brand: a case study approach
Journal Title
Qualitative Market Research: An International Journal
Volume
8
Issue
3
Copyright Statement
© 2005 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.
Subject
Marketing