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dc.contributor.authorGrace, D
dc.contributor.authorO'Cass, A
dc.date.accessioned2017-05-03T12:55:13Z
dc.date.available2017-05-03T12:55:13Z
dc.date.issued2005
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2004.05.002
dc.identifier.urihttp://hdl.handle.net/10072/4654
dc.description.abstractService branding is becoming a critical issue for both marketing researchers and practitioners, and, as such, the empirical investigation of service branding issues is warranted. This being the case, this study focuses on the development and testing (via survey method) of a model of services branding. This model is tested in the context of service brands such as retail stores and banks and the results indicate that brand evidence (e.g., core service, employee service, brand name, servicescape, price/value for money, self-image congruence and feelings), along with advertizing and promotion, significantly influence consumer satisfaction, attitude and behavioural intentions towards the chosen service brand.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPergamon Press
dc.publisher.placeOxford, UK
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom125
dc.relation.ispartofpageto139
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume12
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.titleService branding: consumer verdicts on service brands
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2015-05-06T03:04:34Z
gro.hasfulltextNo Full Text
gro.griffith.authorGrace, Debra A.


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    Contains articles published by Griffith authors in scholarly journals.

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