Lost in the noise: The rising tide of digital information and how to manage it
Information is becoming ubiquitous, an ever-present commodity to be sent, received, bought and sold. The way we use and interact with information is changing rapidly and requires new ways of understanding information literacy. A rising tide of data and information means vital messages may be being ignored or forgotten. This paper discusses the ways in which universities can implement evidence-based communication practices. This includes practices like cleaning up the communication channels between stakeholders by harnessing web aesthetics and catering to what is known about how information is cognitively processed. Web designs and resources that cater to searching rather than reading, providing better user interfaces and screen space, looking at alternative channels like rapid simple syndication and sending clean and simple emails all help to cut down the 䮯ise?. The findings from extensive research in cognitive science and web aesthetics are at our disposal, what is needed is a vision and a commitment to work together to manage information so that messages stop being lost in the noise.
Tertiary Education and Management Conference 2011 Refereed Papers