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dc.contributor.authorFunk, Danielen_US
dc.contributor.authorNeale, Larryen_US
dc.contributor.authorFilo, Kevinen_US
dc.contributor.editorJeffrey Jamesen_US
dc.date.accessioned2017-05-03T15:02:48Z
dc.date.available2017-05-03T15:02:48Z
dc.date.issued2008en_US
dc.date.modified2012-08-30T22:42:50Z
dc.identifier.urihttp://hdl.handle.net/10072/46640
dc.description.abstractResearch has lead to a proliferation of multi-attribute scales to understand the motives for sport event attendance. The large number of potential motives, coupled with the long questionnaires needed to measure them, creates challenges for sport marketing research in natural populations. This research brings parsimony to the study of sport consumer behaviour by developing and testing a core set of five SportWay facets of motivation. Results provide guidance to sport marketing professionals and academics in survey development decisions related to selecting the most appropriate motives and items.en_US
dc.description.publicationstatusYesen_US
dc.format.extent478224 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherNo data provideden_US
dc.publisher.urihttp://www.sportmarketingassociation.com/conference.aspxen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofconferencenameSport Marketing Association 2008en_US
dc.relation.ispartofconferencetitleProceedings from the 2008 Sport Marketing Association Conference, Bridging the Gapen_US
dc.relation.ispartofdatefrom2008-07-16en_US
dc.relation.ispartofdateto2008-07-20en_US
dc.relation.ispartoflocationGold Coast, Australiaen_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchSport and Leisure Managementen_US
dc.subject.fieldofresearchcode150404en_US
dc.titleSportWay toward sport event consumptionen_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright remains with the author 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.en_US
gro.date.issued2008
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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