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  • Exploring College Students' Perceptions of Negative Consequences of Binge Drinking Through Consumer Collages

    Author(s)
    Kubacki, Krzysztof
    Siemieniako, Dariusz
    Griffith University Author(s)
    Kubacki, Krzysztof
    Year published
    2011
    Metadata
    Show full item record
    Abstract
    Binge drinking among young people has become one of the most pressing social problems throughout developed economies. The discussion of its negative consequences has not moved far beyond quantitative research using the factors identified by Wechsler et al. (1994). The purpose of this paper was to investigate students' perceptions of negative consequences of binge drinking using consumer collages. Our findings indicated that young people's perceptions of various negative consequences of binge drinking were much more complex and ambiguous than it was portrayed in earlier studies.Binge drinking among young people has become one of the most pressing social problems throughout developed economies. The discussion of its negative consequences has not moved far beyond quantitative research using the factors identified by Wechsler et al. (1994). The purpose of this paper was to investigate students' perceptions of negative consequences of binge drinking using consumer collages. Our findings indicated that young people's perceptions of various negative consequences of binge drinking were much more complex and ambiguous than it was portrayed in earlier studies.
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    Journal Title
    European Advances in Consumer Research
    Volume
    9
    Publisher URI
    http://www.acrwebsite.org/volumes/
    Copyright Statement
    Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the author[s] for more information.
    Subject
    Marketing not elsewhere classified
    Marketing
    Psychology
    Publication URI
    http://hdl.handle.net/10072/46862
    Collection
    • Journal articles

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