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dc.contributor.authorRoss, Mitchellen_US
dc.contributor.authorGrace, Debraen_US
dc.date.accessioned2017-05-03T12:57:31Z
dc.date.available2017-05-03T12:57:31Z
dc.date.issued2012en_US
dc.date.modified2013-05-30T01:46:40Z
dc.identifier.issn0267257Xen_US
dc.identifier.doi10.1080/0267257X.2010.517709en_US
dc.identifier.urihttp://hdl.handle.net/10072/46871
dc.description.abstractInternational education is an important, and expanding, global industry. However, much remains unknown about the international student recruitment (ISR) industry, its key variables, and its performance outcomes. This study addresses this lack of understanding by developing and empirically testing a conceptual model that investigates ISR performance indicators. The Strategic Orientation Performance (SOP) Model is proposed as an investigative framework. The model is a conceptual representation of the relationships proposed to exist between market orientation, learning orientation, innovativeness, perceived external market effects, and perceived organisational performance. The study adopted a quantitative methodology using a self-administered questionnaire delivered to ISR practitioners via e-mail. Analysis, via partial least squares (PLS), provided support for the SOP Model in the ISR context. The SOP Model extends previous orientation-performance models. Additionally, within a discordant body of market orientation literature, this study aligns with one of the dominant paradigms and, thereby, provides a strong impetus for further research. Furthermore, future research will benefit significantly through the use of the SOP Model as a solid foundation for further discovery in this important research domain.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent617291 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom522en_US
dc.relation.ispartofpageto545en_US
dc.relation.ispartofissue5-6en_US
dc.relation.ispartofjournalJournal of Marketing Managementen_US
dc.relation.ispartofvolume28en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleExploring the international student recruitment industry through the Strategic Orientation Performance Modelen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2012 Westburn Publishers. Published by Taylor & Francis. This is an electronic version of an article published in the Journal of Marketing Management, Vol. 28(5-6), 2012, pp. 522-545. The Journal of Marketing Management is available online at: http://www.tandfonline.com with the open URL of your article.en_US
gro.date.issued2012
gro.hasfulltextFull Text


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