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  • Linking stakeholders and corporate reputation towards corporate sustainability

    Author(s)
    Lee, KH
    Griffith University Author(s)
    Lee, Ki-Hoon
    Year published
    2012
    Metadata
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    Abstract
    The purpose of this paper is to understand the interdependence of corporate reputation within the sphere of stakeholder management with the goal of achieving corporate sustainability. The paper investigates literatures in corporate sustainability, stakeholder management, social marketing, corporate communication, and reputation management in order to build a new framework. This study suggests that building and managing stakeholder relationships solidly can assist business organisations to become more sustainable, and solidifying a strong corporate reputation by utilising corporate communications, public relations, and social ...
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    The purpose of this paper is to understand the interdependence of corporate reputation within the sphere of stakeholder management with the goal of achieving corporate sustainability. The paper investigates literatures in corporate sustainability, stakeholder management, social marketing, corporate communication, and reputation management in order to build a new framework. This study suggests that building and managing stakeholder relationships solidly can assist business organisations to become more sustainable, and solidifying a strong corporate reputation by utilising corporate communications, public relations, and social marketing as practices and as discipline can also contribute to corporate sustainability. This paper provides a new approach to link stakeholders and corporate reputation towards corporate sustainability.
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    Journal Title
    International Journal of Innovation and Sustainable Development
    Volume
    6
    Issue
    2
    DOI
    https://doi.org/10.1504/IJISD.2012.046947
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Agriculture, Land and Farm Management
    Publication URI
    http://hdl.handle.net/10072/46924
    Collection
    • Journal articles

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