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dc.contributor.authorRoss, Mitchellen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorShao, Weien_US
dc.date.accessioned2017-05-03T12:57:32Z
dc.date.available2017-05-03T12:57:32Z
dc.date.issued2013en_US
dc.date.modified2014-08-28T22:15:47Z
dc.identifier.issn00131911en_US
dc.identifier.doi10.1080/00131911.2012.659656en_US
dc.identifier.urihttp://hdl.handle.net/10072/46943
dc.description.abstractThis paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. Journal of Marketing 54, no. 4: 20-35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international student recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent282428 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom219en_US
dc.relation.ispartofpageto240en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalEducational Reviewen_US
dc.relation.ispartofvolume65en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleCome on higher ed … get with the programme! A study of market orientation in international student recruitmenten_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2012 Taylor & Francis. This is an electronic version of an article published in Educational Review, Volume 65, Issue 2, 2013, Pages 219-240. Educational Review is available online at: http://www.tandfonline.com with the open URL of your article.en_US
gro.date.issued2013
gro.hasfulltextFull Text


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