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dc.contributor.authorWhitford, Michelleen_US
dc.contributor.editorKenneth Backmanen_US
dc.date.accessioned2017-04-24T11:14:28Z
dc.date.available2017-04-24T11:14:28Z
dc.date.issued2009en_US
dc.date.modified2013-06-13T23:19:53Z
dc.identifier.issn15259951en_US
dc.identifier.doi10.3727/152599509789659777en_US
dc.identifier.urihttp://hdl.handle.net/10072/47021
dc.description.abstractGuelaguetza is one of Mexico's premiere celebrations of indigenous dance and music. The festival occurs every July in Oaxaca City where it is a premier tourist attraction providing opportunities for socioeconomic growth and development. Yet the festival also creates negative impacts such as commodifi cation and commercialization of the festival, which may lead to the bastardization of culture, including loss of indigenous authenticity and exploitation of local resources. Therefore, the purpose of this study was to critically analyze the positive and negative impacts of the 2007 Guelaguetza in order to determine the extent to which the festival focuses on becoming a tourist attraction at the expense of community celebration. A qualitative research design utilizing the case study approach was employed to analyze positive and negative impacts emerging from the real-world context of the 2007 Guelaguetza. The results of the study revealed that not all that glistens is gold at the festival. Behind the fa硤e of this visually spectacular festival, the Guelaguetza is at real risk of becoming a colorful, attractive, yet meaningless, commercialized tourist venture if tourist and commercial needs are favored at the expense of the people and their traditions. Consequently, now is the time to revisit and redefi ne the purpose of the Guelaguetza to ensure it remains a sociocultural and economically viable annual festival for everyone to enjoy, long into the future.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent115140 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherCognizant Communication Corporationen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto17en_US
dc.relation.ispartofissue3-4en_US
dc.relation.ispartofjournalEvent Managementen_US
dc.relation.ispartofvolume12en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Managementen_US
dc.subject.fieldofresearchcode150603en_US
dc.titleOaxaca’s Indigenous Guelaguetza Festival: not all that glistens is golden_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2009 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.date.issued2009
gro.hasfulltextFull Text


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