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  • Born Globals: How are they Different?

    Author(s)
    Wong, Ho-Yin
    Merrilees, Bill
    Griffith University Author(s)
    Merrilees, Bill J.
    Year published
    2012
    Metadata
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    Abstract
    The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there ...
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    The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.
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    Book Title
    Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
    Volume
    23
    DOI
    https://doi.org/10.1108/S1474-7979(2012)0000023019
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Marketing
    Publication URI
    http://hdl.handle.net/10072/47177
    Collection
    • Book chapters

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