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dc.contributor.authorWong, Ho-Yinen_US
dc.contributor.authorMerrilees, Billen_US
dc.date.accessioned2017-04-24T11:13:44Z
dc.date.available2017-04-24T11:13:44Z
dc.date.issued2012en_US
dc.date.modified2013-06-14T00:21:24Z
dc.identifier.isbn9781781900161en_US
dc.identifier.doi10.1108/S1474-7979(2012)0000023019en_US
dc.identifier.urihttp://hdl.handle.net/10072/47177
dc.description.abstractThe purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofbooktitleInterdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketingen_US
dc.relation.ispartofchapter15en_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom305en_US
dc.relation.ispartofpageto329en_US
dc.relation.ispartofvolume23en_US
dc.rights.retentionNen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleBorn Globals: How are they Different?en_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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