Show simple item record

dc.contributor.authorWeaver, Daviden_US
dc.date.accessioned2017-04-04T17:28:49Z
dc.date.available2017-04-04T17:28:49Z
dc.date.issued2012en_US
dc.date.modified2013-06-04T23:22:43Z
dc.identifier.issn02615177en_US
dc.identifier.doi10.1016/j.tourman.2011.04.006en_US
dc.identifier.urihttp://hdl.handle.net/10072/47222
dc.description.abstractAn investigation of Francis Beidler Forest, South Carolina, was conducted to identify the psychographic characteristics of visitors. Results from 976 survey respondents revealed the expected dominance of venturers (35%) and near-venturers (54%), and additionally a small but distinctly centric third cluster (11%). Venturesomeness was associated with higher than expected levels of desired services and lower than expected risk tolerance, especially among older and female visitors who however were more likely to seek mental stimulation and learning. Venturesomeness was also associated with higher levels of education, strong site loyalty, ethical/environmentalist intentions, identification with ecotourism, and bird watching skills. However, willingness to engage in 'higher investment' activities such as volunteering, donating and paying a higher entry fee to help the site was not evident. The results indicate qualified support for Plog's psychographic model within a relatively undeveloped protected area setting.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom371en_US
dc.relation.ispartofpageto379en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalTourism Managementen_US
dc.relation.ispartofvolume33en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Marketingen_US
dc.subject.fieldofresearchcode150604en_US
dc.titlePsychographic insights from a South Carolina protected areaen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record