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dc.contributor.authorBucic, Tania
dc.contributor.authorHarris, Jennifer
dc.contributor.authorArli, Denni
dc.contributor.editorScott Vitell
dc.date.accessioned2017-05-03T16:12:43Z
dc.date.available2017-05-03T16:12:43Z
dc.date.issued2012
dc.date.modified2013-10-16T21:48:33Z
dc.identifier.issn0167-4544
dc.identifier.doi10.1007/s10551-011-1151-z
dc.identifier.urihttp://hdl.handle.net/10072/47266
dc.description.abstractUsing two samples drawn from contrasting developed and developing countries, this investigation considers the powerful, unique Millennial consumer group and their engagement in ethical consumerism. Speci?cally, this study explores the levers that promote their ethical consumption and the potential impact of country of residence on cause-related purchase decisions. Three distinct subgroups of ethical consumers emerge among Millennials, providing insight into their concerns and behaviors. Instead of being conceptualized as a single niche market, Millennials should be treated as a collection of submarkets that differ in their levels of awareness of ethical issues, consider discrete motives when making consumption decisions, and are willing to engage in cause-related purchasing to varying degrees. These ?ndings have several critical implications for theory and practice
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent840570 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherSpringer
dc.publisher.placeNetherlands
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom113
dc.relation.ispartofpageto131
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal fo Business Ethics
dc.relation.ispartofvolume110
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchConsumer-oriented product or service development
dc.subject.fieldofresearchApplied ethics
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350602
dc.subject.fieldofresearchcode5001
dc.titleEthical Consumers Among the Millennials: A Cross-National Study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2012 Springer Netherlands. This is an electronic version of an article published in Journal of Business Ethics, September 2012, Volume 110, Issue 1, pp 113-131. Journal of Business Ethics is available online at: http://link.springer.com/ with the open URL of your article.
gro.date.issued2012
gro.hasfulltextFull Text
gro.griffith.authorArli, Denni


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