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dc.contributor.authorSparks, Beverleyen_US
dc.contributor.authorBradley, Grahamen_US
dc.contributor.authorJennings, Gayleen_US
dc.contributor.authorJohnston, Nicoleen_US
dc.date.accessioned2017-06-29T12:31:01Z
dc.date.available2017-06-29T12:31:01Z
dc.date.issued2014en_US
dc.date.modified2013-06-13T05:21:40Z
dc.identifier.issn01482963en_US
dc.identifier.doi10.1016/j.jbusres.2012.06.003en_US
dc.identifier.urihttp://hdl.handle.net/10072/47301
dc.description.abstractConsumers sometimes have the right to exit a sales contract during what is known as a cooling-off period. Sales process research generally does not address cases when consumers withdraw from sales contracts during this period. Since securing product sales involves substantialmarketing and sales costs, a need exists to better understand not only consumer rescission decisions and their legal context but also the managerial implications of the cooling-off period. This exploratory qualitative study examines purchase rescinding and develops a conceptual model using timeshare as the context. Results suggest that rescission relates to a mismatch between product features and personal circumstances, post-purchase concerns about product value, reassessment of financial capability, reflections on sales presentations, and cautionary influences of reference groups.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom2903en_US
dc.relation.ispartofpageto2910en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Business Researchen_US
dc.relation.ispartofvolume67en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Marketingen_US
dc.subject.fieldofresearchcode150604en_US
dc.titleCooling Off and Backing Out: Understanding Consumer Decisions to Rescind a Product Purchaseen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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    Contains articles published by Griffith authors in scholarly journals.

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