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dc.contributor.authorKing, Ceridwynen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorFunk, Danielen_US
dc.date.accessioned2017-04-24T11:50:58Z
dc.date.available2017-04-24T11:50:58Z
dc.date.issued2012en_US
dc.date.modified2013-06-05T02:43:08Z
dc.identifier.issn1350231Xen_US
dc.identifier.doi10.1057/bm.2011.44en_US
dc.identifier.urihttp://hdl.handle.net/10072/47314
dc.description.abstractThis article builds on the internal brand management (IBM) literature through the conceptualisation and operationalisation of the ' employee brand equity ' construct in order to assess the effectiveness of IBM activities. The aim of the article is to develop and validate an employee brand equity (EBE) scale. The study includes a four-phase process, with four data collections using a total of 752 respondents. The data analyses indicate that the resulting 11-item (3-factor) EBE scale has face, content, convergent and discriminant validity and is reliable across the samples. The EBE scale is a multidimensional, yet parsimonious scale; it has the potential for significant use in the development and testing of the IBM theory by academics, as well as being a key performance measure for practitioners seeking greater accountability.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherPalgrave McMillianen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom268en_US
dc.relation.ispartofpageto288en_US
dc.relation.ispartofjournalJournal of Brand Managementen_US
dc.relation.ispartofvolume19en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchBusiness and Management not elsewhere classifieden_US
dc.subject.fieldofresearchcode150399en_US
dc.titleEmployee brand equity: Scale development and validationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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