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dc.contributor.authorWalters, Gabrielleen_US
dc.contributor.authorSparks, Beverleyen_US
dc.contributor.authorHerington, Carmelen_US
dc.contributor.editorMattilaen_US
dc.date.accessioned2017-05-03T12:03:58Z
dc.date.available2017-05-03T12:03:58Z
dc.date.issued2012en_US
dc.date.modified2013-06-05T02:22:05Z
dc.identifier.issn1557-7554en_US
dc.identifier.doi10.1177/1096348010390815en_US
dc.identifier.urihttp://hdl.handle.net/10072/47345
dc.description.abstractPlanning or deciding where to vacation may rely on nonrational thought and be influenced by imaginative processes such as creating visions of oneself in future consumption experiences together with associated emotions. This study examined the influence of pictorial and textual stimuli on dimensions of consumer consumption vision. It also tested whether elaborate and quality consumption visionary responses to print advertising, mediated by emotional responses, result in heightened product interest and expedited purchase decisions. Two hundred and sixty community members participated in the study measuring consumption vision, emotions, and decision making by responding to simulated advertising material. Pictures together with concrete words influenced consumption vision elaboration, whereas instructions to imagine alone versus concrete words influenced consumption vision quality. A series of standard regression analyses tested these propositions and confirmed emotion as a mediating variable for consumption vision and vacation purchase decisions.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherSage Publicationsen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom366en_US
dc.relation.ispartofpageto389en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalJournal of Hospitality & Tourism Researchen_US
dc.relation.ispartofvolume36en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Marketingen_US
dc.subject.fieldofresearchcode150604en_US
dc.titleThe Impact of Consumption Vision and Emotion on the Tourism Consumer’s Decision Behaviouren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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