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  • Environmental values and the so-called true ecotourist

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    80053_1.pdf (256.3Kb)
    Author(s)
    Perkins, Helen E
    Brown, Peter R
    Griffith University Author(s)
    Perkins, Helen E.
    Brown, Peter
    Year published
    2012
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    Abstract
    Scientific understanding about the motivations and behavior of so-called true ecotourists remains incomplete. This study examined the relationship between core values and tourists' interest in tourism where nature is the focus of the experience, as well as their commitment to environmental conservation and protection. The empirical basis for this research involved a survey of 258 tourists holidaying on the Gold Coast in Australia. This study found that biospheric or biocentric values, focusing on the intrinsic worth of nature, are strongly associated with particular interest in ecotourism, tourism-specific pro-environmental ...
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    Scientific understanding about the motivations and behavior of so-called true ecotourists remains incomplete. This study examined the relationship between core values and tourists' interest in tourism where nature is the focus of the experience, as well as their commitment to environmental conservation and protection. The empirical basis for this research involved a survey of 258 tourists holidaying on the Gold Coast in Australia. This study found that biospheric or biocentric values, focusing on the intrinsic worth of nature, are strongly associated with particular interest in ecotourism, tourism-specific pro-environmental attitudes, and commitment to environmental protection. Conversely, egoistic values, concerned primarily with self-interest, are associated with less interest in nature tourism, greater interest in hedonistic-type tourism activities, and less consumer support for environmental conservation and protection. The authors discuss evidence for the particular importance of values-based research in developing a theoretically grounded model of demand for ecotourism-type experiences.
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    Journal Title
    Journal of Travel Research
    Volume
    51
    Issue
    6
    DOI
    https://doi.org/10.1177/0047287512451133
    Copyright Statement
    © 2012 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commercial services
    Marketing
    Tourism
    Tourist behaviour and visitor experience
    Human geography
    Publication URI
    http://hdl.handle.net/10072/47352
    Collection
    • Journal articles

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