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dc.contributor.authorWright, Owen
dc.contributor.authorMcAuley, Andrew
dc.contributor.editorLester Johnson
dc.date.accessioned2017-05-03T11:25:43Z
dc.date.available2017-05-03T11:25:43Z
dc.date.issued2012
dc.date.modified2013-06-11T00:39:42Z
dc.identifier.issn14413582
dc.identifier.doi10.1016/j.ausmj.2011.10.002
dc.identifier.urihttp://hdl.handle.net/10072/47365
dc.description.abstractThis article represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of cross-border/cultural research in the volume of work being undertaken.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom158
dc.relation.ispartofpageto163
dc.relation.ispartofissue2
dc.relation.ispartofjournalAustralasian Marketing Journal
dc.relation.ispartofvolume20
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchCommerce, Management, Tourism and Services
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode15
dc.titleAustralian franchising research: Review, synthesis and future research directions
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorWright, Owen C.


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