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dc.contributor.authorWright, Owenen_US
dc.contributor.authorMcAuley, Andrewen_US
dc.contributor.editorLester Johnsonen_US
dc.date.accessioned2017-04-24T08:19:24Z
dc.date.available2017-04-24T08:19:24Z
dc.date.issued2012en_US
dc.date.modified2013-06-11T00:39:42Z
dc.identifier.issn14413582en_US
dc.identifier.doi10.1016/j.ausmj.2011.10.002en_US
dc.identifier.urihttp://hdl.handle.net/10072/47365
dc.description.abstractThis article represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of cross-border/cultural research in the volume of work being undertaken.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevier Ltden_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom158en_US
dc.relation.ispartofpageto163en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalAustralasian Marketing Journalen_US
dc.relation.ispartofvolume20en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleAustralian franchising research: Review, synthesis and future research directionsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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