Reading as a method of inquiry: Representations of the born global
There exists a tension between the texture and complexity of what we investigate in IB and how we often convey to others our interpretations through research representations. Constructing rich, meaning-laden representations of IB research demands greater attention to not only how we write, but also how we read. For illustration, three different 'readings' of a Born Global narrative are offered. Through the act of interpretation, reading becomes a qualitative method of inquiry. Diverse readings challenge conventions, prompting new questions and alternative ways of describing and explaining IB.
Management International Review