Measuring Consumers' Emotional Reactions to Company Crises: Scale Development and Implications

Author(s)
McDonald, L
Glendon, AI
Sparks, B
Griffith University Author(s)
Year published
2011
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Journal Title
Advances in Consumer Research
Volume
39
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Copyright Statement
Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Subject
Marketing
Marketing communications
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Collection