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dc.contributor.authorSong, Hanqunen_US
dc.contributor.authorCheung, Catherineen_US
dc.date.accessioned2017-04-24T13:42:42Z
dc.date.available2017-04-24T13:42:42Z
dc.date.issued2012en_US
dc.date.modified2013-11-26T03:10:21Z
dc.identifier.issn19388160en_US
dc.identifier.doi10.1080/19388160.2012.677365en_US
dc.identifier.urihttp://hdl.handle.net/10072/47685
dc.description.abstractThis study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent347886 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom159en_US
dc.relation.ispartofpageto173en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of China Tourism Researchen_US
dc.relation.ispartofvolume8en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Managementen_US
dc.subject.fieldofresearchcode150603en_US
dc.titleWhat makes theatrical performances successful in China's tourism industry?en_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2012 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_US
gro.date.issued2012
gro.hasfulltextFull Text


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