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dc.contributor.authorSong, H
dc.contributor.authorCheung, C
dc.date.accessioned2017-05-03T16:04:31Z
dc.date.available2017-05-03T16:04:31Z
dc.date.issued2012
dc.date.modified2013-11-26T03:10:21Z
dc.identifier.issn1938-8160
dc.identifier.doi10.1080/19388160.2012.677365
dc.identifier.urihttp://hdl.handle.net/10072/47685
dc.description.abstractThis study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions. Using qualitative software, 22 Chinese-language articles on theatrical performances are analyzed to generate a list of success factors, classified as internal and external. The internal factors are storyline and performing, market positioning and marketing strategy, investment and financial support, operation and management, performing team, outdoor venue, indoor/outdoor stage supporting facilities, continuous improvement, and production team. The external factors are collaboration between cultural industries and local tourism, government support, privatization, and social and cultural effect. This study also provides suggestions for the future development of theatrical performances in China.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent347886 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom159
dc.relation.ispartofpageto173
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of China Tourism Research
dc.relation.ispartofvolume8
dc.rights.retentionY
dc.subject.fieldofresearchTourism Management
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150603
dc.subject.fieldofresearchcode1506
dc.titleWhat makes theatrical performances successful in China's tourism industry?
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2012 Taylor & Francis. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2012
gro.hasfulltextFull Text
gro.griffith.authorSong, Hanqun


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