How can a destination attract and retain large scale exhibitions?

Abstract

This explorative study employs a qualitative method to analyze destination and venue features that attract and retain large scale exhibitions from the perspectives of exhibition organizers, exhibitors and visitors in the context of China's exhibition industry development. Findings indicate focus and gaps of perceptions among different perspectives. The research has implications for destination management parties when making key decisions in order to optimise financial and human resources on those factors that can best improve attractiveness.