dc.contributor.author | Dwivedi, Abhishek | |
dc.contributor.author | Merrilees, Bill | |
dc.contributor.author | Miller, Dale | |
dc.contributor.author | Herington, Carmel | |
dc.date.accessioned | 2017-05-03T13:59:51Z | |
dc.date.available | 2017-05-03T13:59:51Z | |
dc.date.issued | 2012 | |
dc.date.modified | 2013-06-11T00:02:14Z | |
dc.identifier.issn | 0969-6989 | |
dc.identifier.doi | 10.1016/j.jretconser.2012.06.009 | |
dc.identifier.uri | http://hdl.handle.net/10072/47742 | |
dc.description.abstract | The current study advances the emergent literature pertaining to the impacts of brand, value and relationship equities on consumer loyalty-intentions along three major fronts. First, key inter-relationships among the equities are examined; thus advancing theory. Second, procedural advancement occurs via examining the hypothesised effects after controlling for several demographic covariates. Third, the current study presents an aggregate level and a firm level analysis, providing additional insight. The chosen supermarket scenario also adds value to the study. A large national survey of supermarket consumers supports the hypotheses. Micro level analysis reveals that Woolworths does best in leveraging value-equity, Coles does best in leveraging brand-equity, while IGA does best in leveraging relationship-equity. Overall, the study makes important theoretical and managerial contributions to the literature. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Elsevier | |
dc.publisher.place | United Kingdom | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 526 | |
dc.relation.ispartofpageto | 536 | |
dc.relation.ispartofissue | 5 | |
dc.relation.ispartofjournal | Journal of Retailing and Consumer Services | |
dc.relation.ispartofvolume | 19 | |
dc.rights.retention | N | |
dc.subject.fieldofresearch | Marketing Management (incl. Strategy and Customer Relations) | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearch | Tourism | |
dc.subject.fieldofresearchcode | 150503 | |
dc.subject.fieldofresearchcode | 1503 | |
dc.subject.fieldofresearchcode | 1505 | |
dc.subject.fieldofresearchcode | 1506 | |
dc.title | Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.date.issued | 2012 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Miller, Dale | |
gro.griffith.author | Merrilees, Bill J. | |