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dc.contributor.authorDwivedi, Abhishek
dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.contributor.authorHerington, Carmel
dc.date.accessioned2017-05-03T13:59:51Z
dc.date.available2017-05-03T13:59:51Z
dc.date.issued2012
dc.date.modified2013-06-11T00:02:14Z
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2012.06.009
dc.identifier.urihttp://hdl.handle.net/10072/47742
dc.description.abstractThe current study advances the emergent literature pertaining to the impacts of brand, value and relationship equities on consumer loyalty-intentions along three major fronts. First, key inter-relationships among the equities are examined; thus advancing theory. Second, procedural advancement occurs via examining the hypothesised effects after controlling for several demographic covariates. Third, the current study presents an aggregate level and a firm level analysis, providing additional insight. The chosen supermarket scenario also adds value to the study. A large national survey of supermarket consumers supports the hypotheses. Micro level analysis reveals that Woolworths does best in leveraging value-equity, Coles does best in leveraging brand-equity, while IGA does best in leveraging relationship-equity. Overall, the study makes important theoretical and managerial contributions to the literature.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom526
dc.relation.ispartofpageto536
dc.relation.ispartofissue5
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume19
dc.rights.retentionN
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleBrand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2012
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.


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