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dc.contributor.authorSebar, Bernadetteen_US
dc.contributor.authorLee, Jessicaen_US
dc.contributor.editorKubacki, K and Rundle-Thiele, Sen_US
dc.date.accessioned2017-05-16T12:30:34Z
dc.date.available2017-05-16T12:30:34Z
dc.date.issued2012en_US
dc.date.modified2013-07-17T23:02:35Z
dc.identifier.refurihttp://aasm.org.au/ism2012/en_US
dc.identifier.urihttp://hdl.handle.net/10072/47781
dc.description.abstractIt would be difficult to argue to the contrary that our current culture is inundated with health messages and promotion initiatives. Our daily lives, from school to work, television to newspapers, and billboards to postcards, are saturated by calls for us to eat healthier, exercise more, and take control of our lives. Indeed, government campaigns to increase physical activity, improve nutrition, and not least, to lose weight are being supported by unprecedented amounts of funding. The current Australian Better Health Initiative (ABHI) of which 'Measure Up' and 'Swap It, Don't Stop It' are a part, is backed by $500 million of public money (Australian Government, 2010). Such programmes however are by nature, largely 'top down' and based on taken-for-granted 'facts' around health. The aim of the current project is to critically analyse the translation of knowledge between background research and the resulting health promotion campaign. Despite an understanding of the multi-determinants of health, the Australian Government continues to spend vast amounts of money on narrowly focussed individual behaviour change strategies. We examine the apparent disjuncture in the translation of knowledge in the Australian Government's 'Measure Up' and 'Swap It, Don't Stop It'en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent94406 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherGriffith Universityen_US
dc.publisher.placeAustraliaen_US
dc.publisher.urihttp://www.griffith.edu.au/en_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofconferencenameISM 2012en_US
dc.relation.ispartofconferencetitle2012 International Social Marketing Conference: Delve Deeperen_US
dc.relation.ispartofdatefrom2012-06-27en_US
dc.relation.ispartofdateto2012-06-29en_US
dc.relation.ispartoflocationBrisbane, Australiaen_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchHealth Promotionen_US
dc.subject.fieldofresearchcode111712en_US
dc.titleHow do we ‘Measure Up’?: A critical analysis of knowledge translation in a health social marketing campaignen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Health, School of Medicineen_US
gro.rights.copyrightCopyright remains with the authors 2012. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.en_US
gro.date.issued2012
gro.hasfulltextFull Text


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