• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Car decals as a new data source for self-drive tourists

    Thumbnail
    View/Open
    80537_1.pdf (80.15Kb)
    Author(s)
    Buckley, R
    Ollenburg, C
    Griffith University Author(s)
    Buckley, Ralf
    Year published
    2012
    Metadata
    Show full item record
    Abstract
    This study looks at the practice of displaying customized commercially made decals on car windows, titled "My Family", with cartoon representations of family members equipped for their preferred recreational activities. It considers these car decals a source of data on self-drive domestic tourism. For this study, 180 vehicles bearing the "My Family" decals, recorded at two main highways of the Gold Coast region of southern Queensland, were analysed. The results indicate that these decals do indeed provide a new valuable source of data on people's self perception and self representations of leisure and recreational activities ...
    View more >
    This study looks at the practice of displaying customized commercially made decals on car windows, titled "My Family", with cartoon representations of family members equipped for their preferred recreational activities. It considers these car decals a source of data on self-drive domestic tourism. For this study, 180 vehicles bearing the "My Family" decals, recorded at two main highways of the Gold Coast region of southern Queensland, were analysed. The results indicate that these decals do indeed provide a new valuable source of data on people's self perception and self representations of leisure and recreational activities for the self-drive tourist market. They are displayed by families of all sizes, including single individuals. If car value is an indicator of socio-economic status, they cross every stratum of Australian society.
    View less >
    Journal Title
    Tourism Recreation Research
    Volume
    37
    Issue
    2
    Publisher URI
    https://www.tandfonline.com/doi/abs/10.1080/02508281.2012.11081705
    Copyright Statement
    © 2012 Tourism Recreation Research. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
    Subject
    Tourism
    Tourism forecasting
    Publication URI
    http://hdl.handle.net/10072/47918
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E
    • TEQSA: PRV12076

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander