dc.contributor.author | Sweeney, Arthur | |
dc.contributor.author | Perry, Chad | |
dc.contributor.editor | Renate Buber, Johannes Gadner and Lyn Richards | |
dc.date.accessioned | 2017-05-03T14:28:19Z | |
dc.date.available | 2017-05-03T14:28:19Z | |
dc.date.issued | 2004 | |
dc.date.modified | 2014-08-21T02:11:43Z | |
dc.identifier.isbn | 1403916608 | |
dc.identifier.uri | http://hdl.handle.net/10072/480 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Palgrave Macmillan | |
dc.publisher.place | New York | |
dc.publisher.uri | http://www.palgrave.com/page/detail/applying-qualitative-methods-to-marketing-management-research-renate-buber/?K=9781403916600 | |
dc.relation.ispartofbooktitle | Applying Qualitative Methods to Marketing Management Research | |
dc.relation.ispartofchapter | 7 | |
dc.relation.ispartofpagefrom | 105 | |
dc.relation.ispartofpageto | 122 | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution | |
dc.type | Book chapter | |
dc.type.description | B1 - Chapters | |
dc.type.code | B - Book Chapters | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2004 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Sweeney, Arthur | |